Job Description
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Increasing brand awareness and market share.
- Coordinating marketing strategies with the sales, financial, public relations, and production departments.
- Developing and managing the marketing department’s budget.
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing department’s staff.
- Preparing and presenting quarterly and annual reports to senior management.
- Promoting our brand at trade shows and major industry-related events.
Skill & Experience
- 8+ years of experience in tactical marketing experience for IT/Analytics businesses
- Experience of doing hands-on SEO with optimal content, leading to qualified traffic, sustained high search engine rankings and qualified leads
- Google Analytics expertise with ability to identify effective content and top visitor conversion channels and paths
- Social media expert with end-to-end experience on social media campaigns
- Experience with e-mail campaign tools like Active Campaign, Social media tools like Hootsuite
- Extensive knowledge of marketing strategies, channels, and branding.
- Superb leadership, communication, and collaboration abilities.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational abilities.
